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Crazy people by the cable de the television
The cableoperadores are the unique ones that are enjoying the increase in the number de clients de audio-visual services.
Each Spanish, during the past year, watched an average de 211 minutes the day, which supposes a 1.4 percent more than the previous year. It is certain that it supposes a slight rise, but that number is very far from the record de year 1999, when each citizen was in front de the small screen an average de 213 minutes.
These numbers demonstrate the stagnation situation that lives the audio-visual business, according to the last data de the Commission de the Market de Telecomunicaciones (CMT).
In their last annual report, the CMT explains that during the past year, the audio-visual business, in which it includes radios and televisions (they are these in abierto or de payment), moved 5,433 million Euros, which represents a 6.1 percent more.
This number computes the state subsidys that received some means, and apparently shows certain economic health. Nevertheless, if the subsidys discounted, de almost 1,470 million Euros, the advance de the market leaves much to be desired. Without that type de capital injections, the audio-visual sector in Spain would have moved hardly 3,964 million Euros in 2002, a 2.8 percent more than in 2001.
Nevertheless, to all he was not to them equal. Those that more impulse they are having are the cable operators. Both bigger groups in this segment are ONO and Aunacable (now integrated commercially with Retevisión in the holding company It combines), although also appear others like Retecal (in Castile and Leon), Group R (in Galicia) and Telecable (in Asturias).
Within the pay television, the cable operators underwent a growth de the 38 percent in the number de clients, until the 811.378. Meanwhile, the television by satellite underwent a backward movement de the two percent, until the 1.995 million subscribers.
The terrestrial television (Canal Plus and I want TV, this last one now in bankruptcy), underwent a backward movement de the 21.8 percent, up to 720,199 subscribers). de this form, the cable operators were those that threw de the locomotive de the pay television, the segment de the audio-visual market that is growing more.
de the 3,964 million Euros that the audio-visual market as a whole in 2002 without counting subsidy moved, 309 million corresponded to the radio, a 1.1 percent more than the previous year. The abierto television in moved 2,188 million, a 1.2 percent more. The pay television had a rise de the 5.7 percent, up to 1,466 million Euros.
Payment by vision
The pay television is growing by double via. On the one hand the monthly payments de the subscribers and by another one the tariffs de pay Rep view (payment by vision).
That is to say, the price that is pleased to see a soccer match or a film in particular. The quotas de the subscribers the past grew an eleven percent year, until the 1,322 million Euros, whereas the payment by vision, still relatively very limited, increased a 16.4 percent.
If the subsidys to the audio-visual means are not entered, that grew a 16.2 percent, nor other secondary income, the quotas de the users and pay Rep view are the unique sources de income within the audio-visual market that grew in 2002. The publicity retroceció a 2.1 percent, up to 2,276 million Euros.
The publicity, that traditionally had supposed the thickness de the cake de the income de the audio-visual market, from the 2001 fell below half, when being placed in 45%.
In 2002, its percentage with respect to the total continued backing down, and it was placed in 41%. The subsidys, however, have been increased, from 19% in 2000, 24% in 2001 and 27% in 2002.
The CMT, in the presentation de the last report, animated to correct the distortions de the market that can take place by the subsidy system, that on the other hand has been the traditional battlefield de the private televisions.
To this battle the one has been united that maintains the cableoperadores against the fusion de the two platforms de digital television by satellite (Satelite channel and Via Digitalis), which they began to operate this week like Digitalis +.
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