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AMD buys to ATI and puts more pressure in their fight with Intel
Which it could become one de the majors acquisitions in the history de the industry de microprocessors, Advanced Micro devices Inc. is about reaching an agreement to buy to ATI Technologies Inc., according to near sources. AMD glides to defer US$5.400 million in action and cash by ATI, that Friday had a value de US$4.200 market million.
ATI also makes another product category, joint calls de Chips, or chip sets, that functions like the one carry out to pick up data de the memory and, sometimes, counts on built-in graphs. Intel has a still greater business de sets de sets, the one that has used to compete indeed against AMD.
The strategy de Intel has been especially powerful in the area de the portable computers, where the company has used the combination de microprocessors and sets de Chips to defer benefits as under power consumption. AMD, with the ATI aid, could equal and possibly to surpass the capacity de Intel to defer to the manufacturers de computers this class de “integrated platforms” de technology, said Jon Peddie, analyst with soothes in Shark, California.
Rahul Sood, director de the company de videojuegos Voodoo PC, wrote in his blog that ATI is “a diamond to which there is to polish”. The acquisition, added, would be a shining blow from AMD, that “would shake the pillars de our industry”.
Nevertheless, the operation also is considered controversial, partly because AMD normally has counted with the advantage to be a neutral partner as much de ATI as de Nvidia, especially in the market de PC de high performance for games. AMD needs the constant support Nvidia to sell Chips sets and Chips with graphs that operate the AMD microprocessors and, therefore, would have to share information without discriminating between Nvidia and ATI.
Another possible preoccupation is the ATI file. The last year, the company underwent delays in the launching de its last chip de graphs de high performance, which allowed Nvidia to extend its participation de market. In June, ATI announced a prognosis de sales inferior to the expectations de the analysts, causing a reduction de their actions.
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