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Article de STRATEGY TELECOMMUNICATIONS
2003-10-21

Crazy people to have a portable one

Almost four de each ten computers that were commercialized in Spain in the third trimester were portable. The pull de this market has driven de spectacular form the sales de PCs, that will both surpass million units in the set de the year.

The third trimester de the year has returned to confirm that the Spanish market de computers lives one on its better moments. After in the first trimester de 2003 the sales de PCs would grow a 28.8 percent and that in the second trimester the growth outside a 31.5 percent, the sales between July and September have surpassed all the expectations, mainly, considering that this period is weakest due to parón summery.

In the third trimester de the year 508,456 units, a 33.6% more than in the same period de the previous year were commercialized, according to preliminary data de consultant IDC.

The leadership in the Spanish market de computers (tablecloth, portable and servants) was for HP, with a quota de 17.1%, followed To do (9.2%), dell (7.5%), Infinity System (7.1%) and Cdeiman (5.7%).

In the spectacular growth de the business de PCs it has had much to do according to Closed Gabriel, chief de a main directorate de dell for Spain and Portugal, “ the pull that are undergoing the sales de computers in the Spanish homes and the SMEs and the takedef that are taking place in the market de portable, mainly, by the slope de prices de these devices ”.

In the third trimester de the year they were sold in Spain 184,549 portable, a 76.2% more than in the same period de the previous year. Against the total de sold computers, the portable ones represent 36%, that is to say, almost four de each ten PCs that is commercialized are already portable.

In the ranking de companies, the first position is for Doing, with a quota de 22.2%. This manufacturer, who in the third trimester de 2002 occupied the fourth position with a quota de the ten percent, has been able to aupar in time record until the first position thanks to very aggressive prices and to a good policy de distribution, according to experts de the sector.

The second position in the ranking de portable has been for Toshiba, with a quota de 15.1%. The Japanese company has returned to position itself enters the three main manufacturers de portable after in the second trimester de 2003 it was relegated the fourth position.

Harmed
The main one harmed de the advance To make and Toshiba has been HP, that has happened to be leader in the market, with a quota de 19.6% in the third trimester de 2002, to a quota de 14.6%, that it has placed to him in third in the last quarterly position. Javier Garci'a Punceda, director de Marketing de Personal Systems de HP, assured that “ the fall is explained because our sales de portable in July in the distribution channels entered in the second trimester ”.

HP also has undergone a fall in the Spanish tablecloth market although it stays in the first position with a quota de 17.4%, against a quota de 20.6% in the third trimester de 2002. The second position was for dell (8.7%) and third for Cdeiman (8%). The sales de desktop computers grew a 17% up to 311,310 units.

In Europe, the Middle East and Africa HP it returned to be placed in the first position with a quota de 19.4%. Behind dell (10.8%) and Fujitsu Siemens were placed (7.7%). The sales in the European market were de 10.8 million units in the third trimester, a 19.3% more than in the same period de the previous year.



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