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Telephone it wants everything to it: TV, ADSL, fixed and movable
The operating one sends the first service that provides real advantages to the users de Movistar for being clients de the broadband business, to manage fidelizar to its base de subscribers.
In the days de crisis, the retention de the best clients becomes high-priority for the operators de telecommunications although that supposes to deliver attacks commercial that they end up penalizing the income.
Telephone Moving bodies, that do not want to see as it increases the level de low between the base de clients de Movista, as it is happening to him to other operators, has chosen to send, for the first time in Spain, the new range de convergent services. With this denomination those services are known that combine advantages de the fixed technologies and the moving bodies.
Until the moment, Telephone one had been very little inclined this type de combined products since, generally, the advantages for the clients are translated in a reduction de income for the operator.
In addition, the restrictions imposed by the regulator, the Commission de the Market de Telecomunicaciones (CMT), to the launching de these new services on the part de Telephone (by its condition de dominant operator in the fixed and movable telecommunications), had restrained the interest de the operator to promote this type de products.
The priority is fidelizar
But, that, apparently, has finished. At the moment the loyalty de the base de users is the first priority. For that reason the operator will send to this week a new service that combines advantages for those clients de Telephone which they have simultaneously contracted to the movable telephone and a fixed broadband service.
The new supply, in addition, is not more than first de an ample fan de services that the operator will be sending in the next months, and that will have like adressees the families in whom there are several users de moving body and ADSL simultaneously, as well as those that use combined broadband services fixes and moving body.
Calls to a penny
First de these supplies it is applied to the users de Movistar with contract who in addition are usuary de the combined services broadband de Telephone, or are Pairs (ADSL and calls de voice) or Trios (ADSL, calls de voice and pay television).
These clients will receive the possibility de contracting a new tariff, without cost de discharge, nor monthly price, that allows to call to all the clients with service de Movistar (23 million users in Spain) to a price de 1 penny per minute independent de the hour, de the day de the week and the duration de the call. Evidently, each call must pay a price de establishment de 15 pennies. The calls to other fixed moving bodies or will stay with the tariff that the user had fixed to his plan de prices.
The great advantage is that, although the service would have a theoretical cost de 6 monthly Euros, in fact is gratuitous for the user, since the network fixes becomes position de the theoretical cost. The concept de this supply, that has been accepted by the CMT, is similar to which Movistar has in My Favorites, in that can be called to five clients de Movistar to a penny per minute.
Also he is similar to the plan de prices Movistar Contract, in which the user can call to all the telephones de his same network to a price de 3 pennies per minute, although, in return, the price de the calls to other networks more is elevated, de 30 pennies per minute. At the end de November, Telephone it counted with 5.11 million ADSL clients, but the total plant de Pairs and Trios to past September was de 4.4 million clients, reason why the potential universe de clients de this supply is very lifted.
The data
Loyalty
The retention or loyalty de the clients has become a priority in the times de crisis.
Less income
For that reason the operator is prepared to sacrifice income in exchange for retaining to the best clients like those than they maintain, simultaneously, a broadband contract de Movistar and line de Telephone.
Supply
To these residential users Telephone it defers to them to call to the 23 million Movistar clients to 1 penny de Euro per minute.
Advantages
The effect de the supply is similar to extend the plan de price My Favorites, but instead de a five numbers, to all the base de clients de the operator.
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