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Ana Patricia Booty takes the 100% from Coverlink
Ana Patricia Booty, executive president de Coverlink, has bought to her partners 49% de the capital that they had de the company, and so she takes control de the 100% de the actions de the company, in exchange for the sale de the branch de Bilbao and the Coverlink mark. The company in addition changes its denomination by “reasons”.
In agreement with the strategy de the new company, “it reasons” has predicted the incorporation de a strategic partner, nonfinancier but institutional, who contributes to added value to “reasons” and which he would take until a 25% de the capital de the company. Like the directive equipment that also will take a participation from the capital de the society.
The company de Coverlink consultancy changes besides name to “reasons”, “because the technology needs reasoning”, according to Ana Maria Llopis, and specializing still more in the sector de the strategic and technological consultancy, area that has been harnessed with the incorporation, in April de the last year, de Llopis like delegated adviser de the company.
The new company is born with the aim de reaching a invoicing among 10 and 12 million Euros (1,800 and 2,000 million pesetas) to end de year, according to has indicated to Ana Maria Llopis. “delay Reasons” to reach benefits this year, as it already realized the previous Coverlink, besides registering a growth de the sales superior to the reached one in the year 2000, according to Booty.
The strategy de the new company goes directed to facilitate to the companies, small as as much great, its adaptation to the new surroundings. The traditional norms de the economy continue being important, the important thing is to make money, according to Booty, that has indicated that Internet and the new technologies do not ensure the success. “It reasons” will facilitate to the company traditional his conversion to the new technologies, besides his internal transformation through internal networks and intranets, area de great potential de growth in Europe, Spain and Latin America for the president de the company.
“It reasons” will concentrate in the consultancy and the execution de projects in the financial sector, in the transference de the transactional experience online to other sectors, besides in the internal transformation de the companies, intelligent personalization, practices outposts de the treatment de clients and design.
The new company also will concentrate in the consecuención de alliances like the reached ones with Sun Microsystems after subjects de transactional architecture, Watson Wyatt after the development de intranets and the Catalan THE HAGUE after the management de clients (CRM) and the intelligent personalization.
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