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de the Rosetta stone to Google
Nothing illustrates better the democratization de the knowledge on a global base, like the success de the Google finder. How many companies have started with 100,000 dollars de capital and eight years later comprise de the Standard and Poors 500, with a capitalization de 115,000 million dollars.
And all this during the explosion de the bubble de Internet Valley Silicone. If the Rosetta stone marked the Egyptian period in which the priests, more than the kings, were enabled to write hieroglyphic, Google inaugurates an era where the access to the knowledge and the general information de newspapers, magazines, books and maps is available de gratuitous way anywhere in the world. The unique barrier to enter is a computer or similar device with broadband connection. With the click de the mouse, all we became old Egyptian priests or monks de medieval Europe.
And if Sergey Brin and Larry Page founded the company on its dormitory de the University de Stanford, today Google is an important multinational in which 40% de their income come from outside the United States. Omid Kordestani, senior vice-president de sales, and Nikesh Arora, vice-president for Europe, the Middle East and Africa, happened days ago through Madrid and in tandem they spoke during a APD food.
To only have a discussion briefly with these two executives reveals much about the culture de Google. Omid was the sixth person engaged in the company and the interview was developed in a boardroom, whose center was a table de ping pong. Mikesh celebrated its interview with Sergey Brin visiting the British Museum, accidentally where it is the Rosetta stone. Main the test to be contracted by Google consists de passing the test de the airport, which means that any new employee will be good company if it remains several hours catched in an airport with his head in the hope de an airplane.
And while the Government worries about the equality between men and women in the enterprise organizational chart, Google shows the true diversity de its executives. In the APD food they sat down Omid, Iranian that lives in California; Mikesh, Hindu with base in London, and the Isabel brilliant Eyrie, Andalusian recently appointed chief de a main directorate for Spain. But the Spanish companies do not have to be looking for only the diversity de the employees, but also the use de Internet like tool de sales.
The broadband access more is developed in countries and regions like Scandinavia, England or Germany and while the Spanish young people pass a third de their free time in Internet, only 1% de the announcements use east support. In the developed countries esteem that in a moment between 20 and a 40% de all the products and transactions de services will be made through the Web, and so Spain is remaining back. We hope that the educative system, the governmental SMEs and all the estates help us to put us at the level de our neighbors de the European Union.
And now the question is: how create the companies innovating surroundings like Google? The Californian company is certainly an example to follow: whereas 70% de the time are dedicated to the own business, 20% concentrate in other markets, like the email or the maps and 10% rest to think, to imagine, to the true innovation.
How many companies in Spain dedicate a 10% de their time to look for new products and services? It is certain well that in the first bubble de Internet there were many explosions, but the companies that forged an enterprise system de success, like Google, with a net benefit de 24% on sales, are true models, without makes lack decipher the Rosetta stone to understand the reason de its prominent position in this new one was technological.
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