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The traditional companies conquer the universe online
The companies that were born by and for Internet do not finish consolidating in the Spanish panorama online. Thus it is come def the annual report de 2002 elaborated by the Commission de the Market de Telecomunicaciones (CMT).
The traditional companies are winning the battle to puntocom in their fight by the business de Internet. In the ranking de the main suppliers de contents in Spain by invoicing, category in which the report de the CMT includes the most important vestibules, mass media online, electronic bank, platforms de electronic commerce and finders, only appears one puntocom, the vestibule de Lastminute trips. This company is in seventh position, with a invoicing de 7.4 million Euros in 2002, which represents a quota de market de the 2.3 percent.
Ranking
The first position in the ranking is for Iberia.com, with a invoicing de 78 million Euros in 2002. Behind they are placed the Caixa, with income de 59.2 million Euros, the English Cut, that invoiced 34.4 million in 2002, PáginasAmarillas.es, with 26.5 million, Bank Shepherd, with nine million Euros and Sabadell Bank, that invoiced 8.2 million Euros in 2002.
The last positions de the ranking correspond to Lastminute, Segundamano, the RENFE and Rent 4. The total invoicing de the suppliers de analyzed contents, whose main sources de income came from the publicity, subscriptions and electronic commerce, ascended to 340.8 million Euros in 2002.
It is surprising the fact that no de the more emblematic vestibules de Internet appears in the ranking de the suppliers de more important contents de Spain. How is explained this considering that the vestibules were conceived to be suppliers de contents able to attract the greater number possible de users and power to that live the publicity and the electronic commerce? Simply because they have realized de which it is impossible to survive de the advertizing income, very inferiors to initially anticipated, and de the purchases in Internet, which they do not finish taking def.
For that reason, for two years their commercial efforts are trims in the business de the access to Internet, that has become authentic Filo'n de income de these companies.
One is a strategy that seems definitively to move away to the vestibules de its last name puntocom more and more to approach them the model de business de the operators de telecommunications.
According to the report de the CMT, the invoicing de the suppliers de access to Internet it ascended to 918.4 million Euros in 2002, a 97 percent more than in 2001. From this amount, the 72.9 percent came from the business de the access to Internet, the 9.1 percent, from the benefit de information services, the 5.9 percent came from the induced traffic (commissions by the generated telephone traffic), the five percent de publicity, the 1.7 percent de the electronic commerce and the 5.4 remaining percent was income by other concepts.
Between the main suppliers de access by invoicing it emphasizes Telephone de Spain, that it was placed in first position with a invoicing de 286.5 million Euros in 2002, followed de Terra, that obtained income de 121.6 million Euros.
Within the business de the access de the companies de Internet, the ADSL, technology that allows to sail by Internet at high speed, one has become the jewel de the crown by the high margins de benefit that leaves. de this form, the main suppliers are immersed in a commercial battle without precedents to take control most de de this succulent business. At the moment, the battle the desire the Telephone group, that in May de 2003 monopolized the 78.7 percent de the Spanish market de ADSL.
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