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The best tactics to win in Internet
The companies de electronic commerce use three tactics to stay in the first plane de the commerce online. One de these strategies has been the one to use the potential de the finders.
EBay and Amazon, for example, already are between the most important clients de the publicity de the sponsored finders in which Google and Overture (filial de Yahoo) are pioneering. They are working hard to make sure that their products excel among the results de the searches online. EBay before did not allow that they appeared the finders in his Web, avoiding so these showed their contents.
During the last months, nevertheless, it has allowed that the spiders provide information to the finders. In addition, eBay has been working so that the information is more legible and their results appear in the first place between the results de the searches.
The second tactics de defense de the retailers have been the one to increase the number de services that supply to the buyers and the salesmen. Also they have extended the operational range de its establishments to become vestibules de purchases. This process has ended the old existing distinctions in the commerce online and has given rise that companies as Amazon and eBay compete directly.
As much Amazon as eBay has invested much in technology, has followed this tendency and has been able to consolidate as the main destinies de the electronic commerce. EBay, for example, says that its quota de market de the purchases online has happened de 16% in 2000 to 22% in 2003. The third tactics are to try to take to the finders to its land de game. EBay and Amazon are inviertiendo in the creation de their own finders, although it is not very clearly when they will be able to use them to compete with Google and Yahoo.
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