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The NEWS

THE NEWS TELECOMMUNICATIONS
2009-04-03

Sony Electronics and Comcast announce their association in a new establishment de product sale de both marks: Sony Style Comcast Labs

Sony, the manufacturing product major de electronics de consumption with soothes in Tokyo (Japan), and Comcast, company with soothes in Philadelphia (Pennsylvania, the United States) and at the moment the greater product supplier and services de cable, entertainment and communications de the United States, have been united in the Comcast Center to defer a unique and personal experience: Sony Style Comcast Labs.

Sir Howard Stringer, president and CEO de Sony Corporation, and Brian L. Roberts, president de the Council de Administration and CEO de Comcast, conceived this project, like a place where people could learn on the new technologies and prove the last digital product advances.

The premises de sale and technological laboratory de both marks, that will abrirá to the public tomorrow, will exhibit the most innovating products and the supply de services de both companies and will show the last advances in technology, products and services that Comcast will defer in the future.
“This it is another great example de innovation and technology de consumption exhibited by Comcast in Philadelphia. The company attracted great partners like Sony, who continue defering to the consumers last and the most modern thing in products,” commented the intendant de Philadelphia, Michael Nutter.
Between the great amount de future exhibited technology, they will be the public in Philadelphia for the first time, the following advances:

1) The future de Internet de high speed: Live demonstration de navigation and 100 unloading to Mbps.

2) The future in services de telephony for the home: The wireless telephone with the last developments. Olvídese de smart phones, this is I devise with email, instantaneous mail, text and yellow pages.

Stan Glasgow, president and COO de Sony Electronics de the USA, explained that the electronic devices de consumption, more and more are advanced. Stan Glasgow indicates that the strategy de Sony Style has been always to create comfortable surroundings with which the users can interact and learn by themselves on the last technology. Stan Glasgow adds that in Sony Style Comcast Labs, personnel especially preparation, will teach to the clients to remove to total benefit de its devices, showing to them how the services de benefits are integrated perfectly outposts de Comcast, with the hardware and products de entertainment de Sony. Tony Werner, CTO de Comcast, said that the innovation has been the angular stone de all whatever we realized in Comcast, and this new interactive space is the best show window for our technology de today, and morning. Tony Werner showed its satisfaction to have this unique place, that positions its central defices in a clear demonstration de innovation.

Sony Style Comcast Labs presents/displays the best technology de Sony and the most innovating services defered by Comcast. The supply de Sony Electronics includes the televisions de high resolution LCD BRAVIA®, PC VAIO®, digital cameras a (alpha) DSLR and Cyber-shot®, the videocameras Handycam®, consoles PSP® and PlayStation®y the new technologies, as the televisions YOU SMELL (Organic Light Emitting Diode). Comcast will show how all products and services, de voice, video and Internet, work jointly perfectly to serve the user.
The buyers will know what products to take that they adjust perfectly to his needs, thanks to the PS and the demonstrations de the same, that to them the representatives will do in the premises de Sony and Comcast.
Sony Style Comcast Labs is located in the heart de The Market in soothes de the Comcast Center in Philadelphia, the corner de the street 17 and boulevard JFK.





About Sony Style.

40 exist more Sony Style®-stores in the country designed to do de the technology, leaves de the home and the style de life de the clients. These points de sale are the center de exhibition de last electronic products developed by Sony and its supply in entertainment. More information on Sony Style®-stores available online in www.sonystyle.com/retail.

Sony Electronics, whose it soothes is in San Diego, is supplier technological product and video and audio article leader de information, as much for the market de massive consumption, like the prdeessional.
Sony had a key paper in the development, between many others, de the technology Blu-ray Disc ™, CD, Super DVD and Audio CD. The company highly is valued by an ample phantom de audio-visual product consumers, such as televisions LCD de high resolution BRAVIA®, the digital cameras Cyber-shot®, the Handycam® videocameras camcorders and Walkman®. Sony also is a great innovator in the IT area, Technology de the Information, with his notebooks VAIO® and its video and communications equipment de high resolution, headed by XDCAM® HD and their line de cameras and camcorders CineAlta ™ and digital projector SXRD ™ 4K. It will be able to consult the last news and new features in www.sony.com/news.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the supplier leader in the product country and services de entertainment, information and communications. With 24.2 million cable clients, 14.9 million clients de Internet de high speed and 6.5 million telephony clients, Comcast is oriented mainly towards the development, the administration and the operation de systems de broadband cable and in the provision de programming content.

The networks de content and the investments de Comcast include E! Entertainment Television, Style Network, Chanel Golf, VERSUS, G4, PBS KIDS Sprout, TV One, ten networks Comcast SportsNet and Average Comcast Interactive, which develops and operates the commercial segment de Internet de Comcast, including Comcas.net (www.comcast.net). Comcast also has a majority participation in Comcast-Spectacor, whose main holding companies include the equipment de hockey de the NHL, the Philadelphia Flyers, to the equipment de básquetbol de the NBA, the Philadelphia 76ers and to two great sport stages de multiple uses in Philadelphia.



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