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Electronic Comercio in Spain has grown the 71.4 percent, having surpassed the 4,700 million Euros the past year
Electronic Comercio has generated a volume de business in Spain during the year 2007 that surpasses for the first time the 4,700 million Euros, number that supposes a inter-annual increase de 71.4%.
Report on “Commerce Electronic B2C 2008 in Spain” (complete Report) de Observatory National de Telecommunications and de Society de Información (ONTSI) de Red.es, organization de Ministry de Industry, Tourism and Commerce, indicates that the key de this spectacular increase de the volume de business is the data de buyers, that has happened de 27.3% de the internauts de 15 years and more, to 39.8%. In number de citizens it supposes to reach 8 million already.
These data on the growth indicate that in Spain in year 2007 the number de buying internauts has been increased in a 45.8% and is the main cause de the increase de the volume de Electronic Commerce, since the half annual cost has registered a less significant increase, with an ascent de 13.8%, taking the annual cost half to 595 Euros.
Prdeile de the buyers
The prdeile de the buyers can be transformed in the one de a man between 25 and 49 years (especially between 25 and 34), residents in populations de more than one hundred thousand inhabitants, with average studies (honor the college students) and with a socioeconomic level, half upper middle.
Use de Internet and Electronic mail
The Report on Electronic Commerce indicates that the buyers in Internet make a use more intensive de the network. Two thirds are acceding to the network on a daily basis, against 42.1% de the nonbuying ones. With respect to the ADSL availability, they have it to the buyers in a 77%, against a 62% de the nonbuying ones.
According to annual Report B2C 2008, in Spain 86.8% de the internauts had email and, de these, 84.6% declare that it has received commercial information in his mailbox de mail. 34.5% have only received the information that it has asked for, 32% have received Spam and 18.1% have received information nonasked for but that it does not bother to them to receive.
Internet like commercial information channel and
To have clear information on the rights that attend the consumer (78%), or on the contract de transaction (72.6%) or on the good to even buy and the expenses whom it generates the purchase (75%) is elements de essential character for the individuals that have realized purchases on line during 2007. Other essential aspects also, at the same level that the information availability is the communication de the security elements, because the company informs on the safety mechanisms (76.4%) or that this one totally is identified (77.3%).
The keys de the purchase by Internet in Spain
Most de the buyers online, a 76.6%, already had had experiences in previous years.
It is to emphasize that the home is reinforced in Spain as place to make the purchases “online”, since 84.3% de the buyers during year 2007 acquired from their home goods and services.
During the last studied exercise, the purchases are realized in virtual stores generalist those that have point de sale physical (55.2%) or specialized, sell exclusively by Internet (44.7%), but the supply in the network has been diversified towards the Web de the manufacturer and the places de auctions. Most (54%) prefers to pay its purchases with banking card.
In 2007 they were realized an average de almost five processes de purchase and each buyer spent 595 Euros de average. The tourist sector and the activities de leisure continue being the keys in the purchases through the network (tickets de transport, entrances to spectacles or reserve de lodgings), and secondly are placed products de electronics, clothes and complements, books, DVD, music or videojuegos.
According to report B2C de the ONTSI, 93.7% de the individuals that are realized purchases through the network during 2007 it declares to feel satisfied with the same. Nevertheless, there is an increase de problems with these purchases, happening from 7.1% to 18.5%. The fundamental problem is that the product or acquired service does not respond to which was defered in the Web. 83.5% de the buyers declare that the service de delivery de the orders by Internet is correct, against 90% de the previous study
The payment problems have minor weight in the set de the problems, as soon as it arrives at 10.8%, against those de logistic type (a 42.7%) and 49.3% de nonlogistic character. This improvement in the processes de payment and the perception de the buying ones on the security de the financial data in Internet, continues being essential for the increase de the purchases through the network that we have analyzed
Web de the Observatory
The National Observatory de the Telecommunications and the Society de Información (ONTSI) counts on a page Web to unload all the information and studies that carry out. The new direction is www.ontsi.red.es
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