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The appointment de the moving bodies resists to the crisis
To one week de which it gives to beginning the Mobile World Congress, the contest is confirmed like an inescapable event for the sector de the moving bodies. The growth in the number de exhibitors and the surface confirms therefore it.
“It is the more important fair de moving bodies de the world; for that reason, if very you are put in this business is a sin not to be”. Thus it explains Marc Bonavia, cdeounder de the Catalan company de SMS and marketing de SitMobile proximity, that will be in the Mobile World Congress by fourth year, the importance de this fair. Its fame de inescapable appointment de the moving bodies has done that, in spite de the crisis that has caused that other fairs are cancelled or they are reduced significantly, the Mobile World Congress confronts the edition de 2009 with an optimism note.
From the 16 to the 19 de February, 1,300 exhibitors, one hundred more than the last year, will meet in the fair de Montjuïc. The surface de the enclosure also has been increased. Altogether will be 59,150 meters squared against the 51,600 meters de 2008.
This increase must that this year has been able abrir pavilion 6 for spaces de meetings, whereas in 2008 it was dedicated solely to the inauguration celebration. “We have grown in space to more make businesses; this year will be 29,800 meters squared de rooms de meetings and 28,340 meters squared de exhibition; this is something unique because in other congresses usually there is much more exhibition space that stops meetings”, explains Fran1coise de Valera, chief de a main directorate de the division de events de Association GSM.
This shows that the Mobile World Congress is outlined more and more like a fair where people are going to make businesses and for it she shows preference for the privacy de the rooms de meetings. “It is an absolutely prdeessional fair and de business and that note in serious, with wood face and trajeada people that attends; there you will see neither shows nor light people de clothes”, explains Bonavia.
This year from the organization they hope that 50% de the visitors are chiefs de a main directorate who can make decisions from business against 46% de 2008, which would suppose an increase de the volume de contracts.
The past year 32% de which they were closed were for more de a million Euros. With this lifted prdeile more the five thousand visitors could be compensated less than they will go to the east event year due to the crisis and that they will ascend to 50.000. “If before an operator commanded to twenty people now come seventeen, although the important thing is the quality de the assistants and not as much the amount”, says de Valera. With this panorama the opportunities de business for all type de companies almost are guaranteed.
This year eighty Spanish companies, de which 34 will be Catalan, in front de the seventy nationals de 2008 will go, de whom 35 were Catalan. de the 34, 21 goes with the support de the organization Acc1ó, six less than the past year. Eight de them will be in the Pavelló Català and will pay around thousand Euros by his stand and thirteen in the Mobile Innovation Zone. In this zone are less than companies with three years de life that will be able to occur to know through a series communications and sessions speed dating or fast appointments to possible clients and investors.
SitMobile presents/displays its butler
More than 9,000 Euros she is what stand de 9 meters squared in the fair costs to him to SitMobile, to which goes by fourth year. 2001 by Marc Enric and Bonavia the company, founded I paved, has 52 employees between its defices de Barcelona, Madrid, Santiago de Chile and Kochi (India), where it has a sdetware factory. SitMobile has developed to a sdetware for the management de the massive shipment de SMS like marketing tool one to one for the companies. In the fair they will present/display SMS with Butler, a service de anticipation to the needs de the nonintrusive user through SMS. SitMobile anticipates to invoice 8 million Euros in 2009.
Oasyssdet is released in the Pavelló Català
Oasyssdet lands in the Mobile World Congress with a space in the Pavelló Català. This company de sdetware, founded by Raül Martin, has developed to the application eBD, that allows to the integration de different systems from a company under a unique layer de presentation or page Web. “Our product can work on any device; for that reason, in the fair we will show eBD and its application like development platform de movable solutions putting the example de Entrepreneurs TV”, explains Martin. This manager knows clearly what looks for in the fair: “We will be there for securing international contacts”, says.
Voice Telecom returns to lose licenses
The technological Voice Telecom, commanded by Xavier Casajoana, returns to the Mobile World Congress after two years de absence. And for de modest form with stand in the Pavelló Català. The company, that develops services de communications IP (Internet Protocol) for the SMEs, will show in the fair different services that are integrated with the moving body, besides a new technological component which they have developed and that does not comprise de its Core business. One is the servant de applications de voice Wessip that use the developers for moving body. “In the fair we want to sell licenses de this technology”, says Casajoana.
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