|
The Government and the companies let pass the train de the movable television
The political passivity and the disputes between chains and operators by their control will leave to Spain outside a business that already works in France and Portugal, and that will move 8,000 million to the year.
Between they killed all it and single she died. The diffusion de the digital television in the moving bodies, turning each one de the 50 million terminals into the hands de the Spanish citizens into a portable television, has great possibilities de dying before being born. The present political, economic and technological circumstances can finish giving the finishing nail to a business that the European Commission has considered recently that could get to move about 8,000 million Euros to the year in the set de the 27 countries de the Union.
The first problem is politician. The Ministry de Industry had predicted for several years to adjudge in a contest a series de radioelectric frequencies to allow the benefit de this service, with televising format DVB-H, compatible with the one de the TDT and standardized already by the European Commission. There was a portion de the reserved phantom, what is called a multiplex one, that is necessary the radioléctrico space for an analogical television channel, and that allows to emit about 4 or 5 channels de TDT and one twenty de channels for the movable telephones, since these, when being used in much more small screens, require minor quality de image.
Nevertheless, the law in which it was tried to include the regulation for the television in the moving body, an indispensable requirement to adjudge by means de contest the frequencies, died during the past legislature without passing the proceeding parliamentary, which prevented the call. A new law would be needed to include the regulation de the DVB-H, but the future General Law Audiovisual that Industry prepares, and that could be the vehicle adapted for this business, it goes slowly, and it can arrive behind schedule too much.
Because meanwhile, countries like France, Portugal and Switzerland have sent already it and the United Kingdom and Poland will do this year. In addition, the technology does not stop advancing and defers alternative possibilities to the DVB-H. With the technology 3G, already speeds de up to 7.2 megas per second can be reached, and throughout both next years it is anticipated that the 20 megas are surpassed. With these speeds it is very possible since the moving bodies receive television programs, in streaming, that is to say, that they visualize unloading in direct the images from a servant, as it happens for example in the services de fixed Internet with companies like YouTube.
Investments
The new economic context either aid. In order to serve this it would be necessary to complete the present digital network terrestrial, similar to which owns the movable operators, to reinforce the signal that emits the conventional network de television and that is not sufficiently powerful like so that it is received with quality by devices like the movable telephones.
But operators, that is seeing as for the first time they begin to reduce the income, due to the economic crisis, must trim their investments to maintain their margins to the maximum, but without clipping their possibilities de future growth, that they come mainly from the business de the movable Internet. For that reason, the operators are going to put the accent in the unfolding de the new technologies that allow an ample cover de services de data to high speed, and are losing quickly the interest in having to destine part de their limited resources de investment to complete and to improve a network that does not know how they are going to amortize.
In addition, the model de business de the diffusion de television in the moving body is not clearly. The problem comes from the dispute both enters film stars de this market: the television networks and the operators de movable telephony. The chains would enormously want that the TV in the moving body was a variant de the conventional television, with the advantage de his greater volume de receivers.
Different models
The chains proposed a model based on the financing by publicity. Nevertheless, operators, that is those that finances the immense majority de the terminals that the clients use, wanted a system based on the pay television, with subscriptions or the payment by events. That is to say, a system de payment similar to which already they are using for the services de television which they now provide by means de his networks 3G, and that is reaping an only relative success. According to the CMT, at the end de September in Spain there were 271,819 clients de pay television in the moving body.
And to top it all, the EC is having a incoherent attitude before this system. With a hand it promotes what a promising business considers, but, on the other, prepares an ascent de taxes for the moving bodies that will burden, among others, the capacity to receive signals de television in the terminal by means de system DVB-H. The application de this new tariff would suppose a burden de 14% to the final price de these falsified telephones, which would contribute to increase in price its price and to reduce its demand.
|
